Rubing Li

I am a fifth-year PhD student at New York University, working in the Department of Technology, Operations, and Statistics (TOPS), advised by Prof. Arun Sundararajan. My research is grounded in economics and statistics with a heavy dose of AI and machine learning. I have worked on questions relating to marketplace design on sustainable consumption enabled by digital platforms, on information transparency in ride-hailing platforms, on natural language processing, and on trust in generative AI. I also apply design principles to develop systems and frameworks that enhance data-driven decision-making in retail. I am well-versed in and have used a range of methods including econometrics, applied machine learning, structural IO models, randomized experiments and game theory.

When I’m not doing research, I am an avid reader of fiction and enjoy exploring various outdoor sports, including snowboarding, mountain climbing, and occasionally marathon running.