Rubing Li

I am a PhD candidate at New York University, working in the Department of Technology, Operations, and Statistics (TOPS) , advised by Prof. Arun Sundararajan. My research is grounded in economics and statistics, with a heavy dose of AI and machine learning. I study the design of online marketplaces and have worked on questions on how emerging platform design enable sustainable consumption, and how information transparency impact market equilibrium in ride-hailing platforms. I also apply design principles to develop systems and frameworks that evaluate trust in generative AI. and improve data-driven decision-making in retail using video analytics. I am well-versed in and have used a range of methods including econometrics, applied machine learning, structural IO models, randomized experiments and game theory.

When I’m not doing research, I am an avid reader of fiction and enjoy exploring various outdoor sports, including snowboarding, mountain climbing, and occasionally s marathon running.

I am on the 2025-2026 job market.